Headquartered in Soho, London, Badoo is free for everyone, but users can choose to pay for premium features.
On the freemium service, users can chat, upload photos and post videos. The ‘People Nearby’ feature lets users see and contact people who are in their area, whereas the ‘Search’ features lets users contact people in a different part of the world.
‘Encounters’, another free feature, is a game where user’s click yes or no on other people’s photos – similar to Tinder. If two users click yes on one another’s photo, they are matched and notified by Badoo.
Paid features include ‘Rise Up’, which gives user profiles more visibility on the site for a limited period of time.
Which celebrity launched Badoo in the US?
Thinking about trying Badoo? Here’s what you need to know…
Badoo is a free app for your desktop, iPhone, or Android.
Created in 2006, the app claims to have over 250 million users in 190 countries. According to Badoo CMO Dominic Gallello, 91,000 people each week delete the app because they met someone on it.
Pro Tip: If you’re wondering whether or not a particular app is worth your time, check out how it ranks on Badoolove.com The site will show you the app’s ranking for your country in multiple categories. But the most important category is “Overall”. If an app doesn’t rank at all, it’s not worth your time unless you’re in a major metro area like NYC. And even if you are, there’s probably a stronger app out there that does rank.